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Vice Ganda Business Secrets: How He Built His Entertainment Empire

In the world of entertainment, few names resonate with the same level of influence and success as Vice Ganda. The Filipino comedian, television host, and businessman has built an entertainment empire that spans multiple platforms, from television and film to live performances and entrepreneurial ventures. While his journey may seem unique to the entertainment industry, there are strategic parallels to be drawn from the hybrid combat systems found in modern video games, particularly the innovative approach seen in titles like "Trails Through Daybreak." Just as this game masterfully blends real-time action with turn-based commands to create a dynamic and engaging experience, Vice Ganda has employed a similar dual-strategy approach in building his career, seamlessly switching between different modes of engagement to maximize impact and sustain long-term success.

The core of Vice Ganda’s strategy lies in his ability to adapt to varying situations with the fluidity of a hybrid combat system. Much like how players in "Trails Through Daybreak" can switch between real-time action and turn-based commands, Vice Ganda navigates the entertainment landscape by alternating between spontaneous, high-energy performances and carefully planned, strategic career moves. His real-time action is evident in his live television appearances and stand-up comedy shows, where quick wit and improvisational skills keep audiences engaged and reduce the monotony that often plogs long-term careers in entertainment. This approach isn't merely about mindless execution; it's a calculated effort to minimize the "grinding" aspects of fame, such as repetitive roles or stagnant creative output. By staying dynamic, he ensures that his brand remains fresh and relevant, much like how the action combat in games avoids becoming a tedious hack-and-slash by incorporating mechanics like last-second dodges that charge up a gauge for more powerful attacks. In Vice Ganda's case, these "dodges" might be his timely responses to industry trends or public sentiment, allowing him to build momentum and execute high-impact projects, such as blockbuster films or viral social media campaigns, that resonate deeply with his audience.

However, what truly sets Vice Ganda apart is his strategic use of turn-based commands in his business endeavors. Just as the hybrid system in gaming incentivizes players to switch to command mode after stunning an enemy for a preemptive advantage, Vice Ganda capitalizes on key moments in his career to make calculated decisions. For instance, after a major success like a hit movie or a sold-out concert, he doesn't simply rely on the momentum of real-time action. Instead, he shifts to a more deliberate, turn-based approach, analyzing market data, audience feedback, and industry opportunities to plan his next moves. This might involve launching a new business venture, such as his forays into fashion or food industries, or collaborating with other talents to create synergistic projects. In this mode, he leverages "area-of-effect" strategies—broad, impactful actions that target multiple segments of his audience, similar to how turn-based commands in games use special attacks with circular, arc, or linear damage to handle groups of enemies. For example, his television shows often incorporate elements that appeal to diverse demographics, from comedy sketches for younger viewers to heartfelt segments for families, ensuring widespread engagement and loyalty.

Moreover, Vice Ganda's empire-building mirrors the elemental susceptibilities in combat systems, where some enemies are more vulnerable to arts than physical attacks. In the entertainment industry, he recognizes that different challenges require tailored approaches. While his comedic talent acts as a "physical attack" that directly engages audiences, he also employs "elemental arts" in the form of emotional storytelling, social advocacy, and personal branding to connect on a deeper level. This multifaceted strategy allows him to address complex issues, such as LGBTQ+ representation or mental health, in ways that resonate beyond surface-level entertainment. By understanding the "weaknesses" of his market—what truly moves people—he can craft content that not only entertains but also inspires and endures, much like how a well-timed switch between combat modes in games leads to more effective outcomes.

The sustainability of Vice Ganda's empire also hinges on the readability and feasibility of his strategies, even in high-speed environments. In gaming, the hybrid system remains functional and clear even when played in fast mode, ensuring that players can make split-second decisions without losing control. Similarly, Vice Ganda's career has thrived in the fast-paced world of media because his approach is both adaptable and transparent. Whether he's responding to breaking news on social media or pivoting his business model in response to economic shifts, his actions are always grounded in a coherent vision. This readability builds trust with his audience and partners, fostering a loyal community that supports his ventures through ups and downs. It's a testament to how a well-designed system—be it in games or business—can withstand pressure and maintain effectiveness over time.

In conclusion, Vice Ganda's rise to an entertainment mogul is a masterclass in hybrid strategy, echoing the innovative combat mechanics of games like "Trails Through Daybreak." By seamlessly blending real-time action with turn-based commands, he has created a dynamic career that avoids stagnation and maximizes impact. His ability to switch modes—whether through spontaneous performances or strategic planning—ensures that he remains relevant and influential, much like how a hybrid combat system keeps players engaged through varied incentives and adaptable tactics. As the entertainment industry continues to evolve, Vice Ganda's approach serves as a compelling blueprint for success, demonstrating that the most enduring empires are built not on rigid formulas, but on the fluid integration of diverse strengths. This synergy between agility and foresight is what ultimately defines his legacy, offering valuable insights for aspiring artists and entrepreneurs alike.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

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We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

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