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I still remember that electric feeling in the arcade air when I first saw Mortal Kombat's legendary fatality sequences - the collective gasps, the dropped jaws, the way we'd all crowd around that glowing screen like moths to a flame. That raw excitement felt limitless, like every new game promised uncharted territory where anything could happen. But walking out of my local gaming cafe last week after watching the latest Mortal Kombat 1 ending, I couldn't shake this hollow sensation. Unfortunately, the excitement of that original Mortal Kombat 1 ending is gone, and in its place rests a trepidation and unease over where the story might go next. Fittingly, it seems this once-promising story has been thrown into, well, chaos. It's that same sinking feeling I get when a favorite TV show jumps the shark - you still care about the characters, but you're no longer confident the writers know where they're taking them.
This pattern of promising beginnings followed by uncertain directions seems to be haunting some of my favorite franchises lately. Just look at Mario Party's journey - I've been playing since the N64 days, and I've ridden every high and low alongside those colorful characters. After a significant post-GameCube slump where I nearly gave up on the series entirely, the Mario Party franchise showed signs of new life in its first two titles on the Switch. I remember the genuine thrill of unboxing Super Mario Party, the joy of discovering motion-controlled minigames with my niece, even while feeling the Ally system sometimes undermined the classic Mario Party chaos I loved. Then came Mario Party Superstars, which felt like coming home - that "greatest hits" collection of classic maps and minigames had my gaming group staying up until 3 AM, just like in college.
Now here we are with Super Mario Party Jamboree, and I've spent about 40 hours across three different gaming sessions with friends testing every corner of this supposed grand finale to the Switch trilogy. The developers clearly tried to find that sweet spot between its two predecessors, but man, they've stumbled into an issue of quantity over quality in the process. There are technically 110 minigames this time around - 15 more than Superstars - but I'd happily trade 30 of these forgettable new additions for 5 truly great ones. We played through all 7 new boards last weekend, and by the third hour, we were all just going through the motions rather than actually having fun.
This is why I've started looking beyond the mainstream releases for that genuine thrill I used to get from gaming. Just last Tuesday, I discovered Gamezone Bet almost by accident while searching for alternative gaming experiences, and let me tell you - the timing couldn't have been better. While triple-A franchises seem increasingly uncertain about their direction, platforms like Gamezone Bet understand what players really want: immediate excitement and tangible rewards. The moment I decided to unlock exclusive Gamezone Bet bonuses and win big today, something shifted in my gaming routine. Suddenly, I wasn't just going through familiar motions in yet another sequel - I was engaging with games where every decision mattered, where the stakes felt real, and where rewards actually enhanced the experience rather than just checking completion boxes.
Don't get me wrong - I'll probably still buy the next Mortal Kombat and Mario Party games out of nostalgia, but they've become like comfortable background noise rather than the main event of my gaming sessions. Meanwhile, my Tuesday night gaming group has completely transformed since we incorporated Gamezone Bet into our rotation. Last week, using one of their exclusive bonus offers, I turned a $25 deposit into $187 in winnings across three different tournament-style games. That's not just theoretical progression - that's actual excitement I can measure. The beauty of platforms like Gamezone Bet is that they remember what made gaming magical in the first place: that heart-pounding anticipation before a big win, the camaraderie of competing with friends, and the satisfaction of rewards that actually feel rewarding. In an era where major franchises seem increasingly uncertain, sometimes you need to look beyond the familiar icons to rediscover why you fell in love with games in the first place.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
